The grandeur of a city is acknowledged by the heritage, architecture and culture that it has preserved over the years. One such city well known for its beauty all over the world is Jaipur. Nestled in the mountains of the Aravalli Range, the ‘Pink City’ is known for its architectural marvels and for the cultural opulence that is a part of its social fabric and a direct offshoot of its rich history.
The Jaipur Collection draws inspiration from the spectacular designs of Ganesh Pole at Amer Fort. The designs of the Fort come to life on our distinctive, handcrafted bed sheet and duvet cover sets.
Jaipur is not just a city but an emotion, and a way of life for its people whose daily lives revolve around their traditions and culture. The rich and vivacious cultural legacy is immaculately woven into the social lives of Jaipur’s people. This is what motivated us to bring before the world a collection that is culturally inspired and imbued with the richness of traditions.
The grandiose architecture of the city and the towering presence of its heritage worldwide inspired Texaura™ to bring alive a resplendent beauty that would reach people’s homes and enhance their lives.
The inspiration behind the collection is drawn from the colorful frescos decorated with different motifs in natural colors found on Ganesh Pole at Amer Fort. Texaura’s collection uses both earthly tones keeping in view the evocative desert landscape and blue tones that are inspired by traditional blue pottery. The patterns and designs are centered around buta (paisley pattern), jaalis (latticed screen), and freehand murals.
The principle of Shilpa Sastra of Indian architecture is very well realized in the monuments of Jaipur, a city that is a sanctum for architecture lovers from all over the world. Jaipur is a beautiful amalgamation of Mughal and Hindu architecture, a city that leaves people in awe of its exquisite beauty and royal legacy. It has been an inspiration for artists, writers, and poets and it continues to be so.
This is what inspired us to take the cultural theme of the city and present it to the world through our products. With expertise drawn from the organic industry, Texaura™ has been able to bring out the cultural essence on its organic cotton products and present it before the world in a new, healthy and refined way.
With this collection, our aim is to take the traditional block printing techniques of handicraft to a new level with organics. The quintessential block printing technique is famous the world over for its ageless allure, forming the core of the textile industry here. We realized that with this technique we could showcase the heritage and grandeur of a culturally vibrant city.
This art form dates back to 450 years AD. At Texaura™, the printers carve out intricate designs on teak wood blocks. The labour-intensive process of detailing the designs on the blocks takes around nine to ten hours. The pigments used are certified under the GOTS guidelines and the cloth is 100% GOTS certified organic cotton.
The technique used is not only exotic but also befits Jaipur’s royal heritage, while Texaura™ uses this to bring out the sublime charm on organics and offer the world a taste of artistic dexterity. Texaura™ seamlessly brings together tradition with modern design sensibilities, using only organic materials, to help you create an idyllic haven in your home.
The majestic collection is purely organic, using certified organic fibers and certified organic colors. The technique of hand block printing beautifully defines the inspirational frescos in the form of butas and jaalis on cotton, a testimony to the craftsmanship of indigenous artisans.
The sheet sets and duvet cover sets will leave you enraptured with their luxurious designs and detailing, giving a whole new meaning to organic lifestyle with aesthetics.