The grandeur of a city is acknowledged by its heritage, architecture and culture it’s preserved over the years. One such city well known for its quaint beauty all over the world is –Jaipur. Nestled in the Aravalli ranges, the ‘Pink City’ is known for its architectural marvels and the cultural opulence which is a part of its social fabric and a direct offshoot of its rich history and heritage.
The Jaipur Collection draws inspiration from the spectacular designs of Ganesh Pole at Amer Fort and beautifully etched them to life through hand- finished, distinctive Bed sheet sets and Duvet Cover sets, which is all about understated luxury.
Jaipur is not alone a city but an emotion, a way of life for its people whose daily lives revolve around their traditions and culture. The rich and vivacious cultural legacy is so immaculately woven in the social lives of its people that its manifestation on the outside engulfs their being. This is what motivated us to bring before the world a collection that is culturally inspired and imbued with the richness of traditions.
The grandiose of architecture in the city and the towering presence of its heritage worldwide inspired, Texaura™ to bring alive the resplendent beauty through organic products which would reach people’s homes and enhance their gleam.
The inspiration behind the collection is drawn from the colorful frescos decorated with different motifs in natural, vegetable colors found on Ganesh Pole at Amer fort. Texaura’s collection uses both earthly tones keeping in view the evocative desert landscape and blue tonal designs that are inspired from the traditional blue pottery. The patterns and designs are centered around buta (paisley pattern), jaalis (latticed screen) and free hand murals.
The principle of Shilpa Sastra of Indian architecture is very well realized in the monuments of Jaipur, it is a sanctum for architecture lovers all over the world. This city has been an inspiration for several masterpiece works produced by various artists, writers, poets over the years and continues to be so. The heritage and the royal legacy of the city leaves people in awe of its exquisite beauty. It is a beautiful amalgamation of Mughal and Hindu architecture which is aesthetically detailed.
This is what inspired us to take the cultural theme of the city and present it to the world through our products. The major challenge before us was to formulate the cultural aesthetics through organic products, but with expertise drawn from the organic industry Texaura™ has been able to bring out the cultural essence on its organic cotton products and present it before the world in a new and refined avatar.
With this collection, our aim is to take the traditional block printing techniques of handicraft to a new echelon with organics. The quintessential block printing technique is famous the world over for its ageless allure, forming the core of the textile industry here. We also realized that with this technique we could showcase the heritage and grandeur of a culturally vibrant city on our products.
This art form dates back to 450 years and was pioneered by the state. At Texaura™, the printers carve out intricate designs on teak wood blocks. The labour- intensive process takes around 9-10 hrs detailing the designs on the wooden blocks maintaining the essence of the theme as was designed by the designer. The pigments used in the organic colors are certified as mentioned under the GOTS guidelines. The cloth used is 100% GOTS certified organic cotton.
The technique used is not only exotic but also befits its royal heritage, while Texaura™ uses this to bring out the sublime charm on organics and offer the world a taste of artistic dexterity. Texaura™ is trying to seamlessly bring together tradition with modern design sensibilities for home to help you create an idyllic haven.
The majestic collection is all purely organic using certified organic fibers and certified organic colors. The technique of hand block printing beautifully defines the inspirational frescos in the form of Butas and Jaalis on cotton, a testimony to the craftsmanship of indigenous artisans.
The sheet sets and duvet cover sets will leave you enraptured with their luxurious designs and detailing, giving a whole new meaning to organic lifestyle with aesthetics.